the cool girls

08 Jun, 2025

The cool girls aren’t on social media. The cool girls aren’t posting clickbait or tagging brands. They’re documenting their hobby via zines and they’re showing their creations on their website. They’re curating what’s cool in their field or scene on their blog. They’re micro celebrities in their online niche.

Cool girls are a mood, yet unreachable. They set the trends without knowing. Their ideas aren’t that fashionable yet because they are the taste of the future the mainstream hasn’t gotten to yet. They exist without the need to conform or impress. Their authenticity and effortlessness is what people seek to emulate once they are found.

Cool girls are magnetic. You wanna keep up with them without knowing why. Why are they so fascinating, so captivating?

You can learn a lot from cool girls.

Cool girls will burn out like a comet until the next set comes along. They cannot prevent becoming too cool, too known, too mainstream, too corny.